Broadway Cares/Equity Fights AIDS
What we do together, makes a difference
Monday, March 11, 8 pm
New Amsterdam Theatre
214 West 42nd Street, NYC
Join the Broadway community as we come together for a star-studded celebration of the LGBTQ+ family, filled with unique takes on beloved showtunes.
Broadway Backwards is produced by Broadway Cares/Equity Fights AIDS, and benefits Broadway Cares and New York City’s Lesbian, Gay, Bisexual & Transgender Community Center.
Click here to jump down to order tickets
Individual Sponsorships
NOTE: For corporate sponsorships, which can be customized to your company’s needs, please contact Susan Slotoroff, corporate partnership officer.
$100,000 Presenting Sponsorship
Provides meals for 40,000 people at a local soup kitchen
• Premium orchestra seating for 12 people
• Opportunity for Broadway Backwards featured performer to speak at your pre-show reception or dinner
• 12 reserved seats at the post-performance reception
• Prominent logo placement and/or branding opportunity at the reception
• Access to dress rehearsal & behind-the-scenes tour of the theater for 12 people
• Full-page ad in Playbill with priority placement (deadline for ad is February 16)
• Presenting Sponsor credit in news release
• Listing in Playbill (deadline for listing is February 16)
• A matted & framed poster autographed by the stars of Broadway Backwards
• Tax-deductible donation: $98,800
$30,000 Rainbow Sponsorship
Provides lifesaving medications for 120 people without health insurance
• Premium orchestra seating for 12 people
• 12 reserved seats at the post-performance reception
• Access to dress rehearsal & behind-the-scenes tour of the theater for 12 people
• Full-page ad in Playbill with priority placement (deadline for ad is February 16)
• Benefactor credit in news release
• Listing in Playbill (deadline for listing is February 16)
• A matted & framed poster autographed by the stars of Broadway Backwards
• Tax-deductible donation: $28,800
$12,000 Red Sponsorship
Provides 2,400 bags of groceries
• Premium orchestra seating for 8 people
• 8 reserved seats at the post-performance reception
• Full-page ad in Playbill (deadline for ad is February 16)
• Listing in Playbill (deadline for listing is February 16)
• Tax-deductible donation: $11,200
$6,000 Orange Sponsorship
Provides home care for 56 people
• Premium orchestra seating for 4 people
• 4 reserved seats at the post-performance reception
• Half-page ad in Playbill (deadline for ad is February 16)
• Listing in Playbill (deadline for listing is February 16)
• Tax-deductible donation: $5,600
Individual Tickets
$3,000 Broadway Backwards Backstage & Beyond
Be a Broadway insider as you watch Broadway Backwards come together right before your eyes. Valid for one guest.
Provides 300 HIV tests
• Watch the dress rehearsal the afternoon of the performance and see all aspects of the production - performers, orchestra, lighting, costumes - come together for the first time on a Broadway stage
• Take a behind-the-scenes tour of the theater
• Experience Broadway Backwards from a premium orchestra seat
• Reserved seat at the post-performance reception
• Listing in Playbill (deadline for listing is February 16)
• Tax-deductible donation: $2,900
$1,250 Yellow Ticket
Provides a family of 4’s meals for 6 months
• 1 premium orchestra seat & pass to the post-performance reception
• Listing in Playbill (deadline for listing is February 16)
• Tax-deductible donation: $1,150
$625 Green Ticket
Provides 250 home-delivered meals
• 1 prime orchestra seat & pass to the post-performance reception
• Listing in Playbill (deadline for listing is February 16)
• Tax-deductible donation: $525
$300 Blue Ticket
Provides access to medical care for 6 artists
• 1 rear side orchestra or front mezzanine seat
• Tax-deductible donation: $200
$175 Indigo Ticket
Provides one-on-one counseling sessions for 4 LGBTQ+ individuals
• 1 mid or rear mezzanine seat
• $75 tax deduction
$100 Violet Ticket
Provides telehealth visits for 3 people homebound due to a debilitating illness
• 1 balcony seat
If you cannot attend the event but would like to make a donation, you may do so here
